Cookie Policy

1. What Are Cookies & Tracking Technologies

Cookies are small text data files placed on your computer, tablet, or mobile phone by web servers when you access a website. Cookies allow websites to recognize your device, remember user preferences, maintain session state, and deliver a seamless browsing experience.

In addition to cookies, Trajcon may use similar technologies including web beacons (pixel tags), server-side logs, and local browser storage. Throughout this policy, we refer to all of these data mechanisms collectively as "cookies."

2. How Trajcon Builders Uses Cookies

Trajcon Builders & Developers uses cookies to understand how prospective homeowners, developers, and architects interact with our project showcases, floor plans, and service pages. We use cookies to:

• Ensure the website functions properly, loads rapidly, and displays imagery in high fidelity.
• Remember your preferences, such as form inputs and interactive UI toggles.
• Analyze aggregated website traffic metrics to identify popular architectural content and improve site navigation.
• Measure the effectiveness of our marketing initiatives across Google Search and social media channels.

3. Categories of Cookies Deployed on Our Website

The cookies deployed on trajcon.com.au fall into four distinct categories:

Strictly Necessary & Essential Cookies

These cookies are vital for the technical operation of our website. They enable core functions such as page navigation, instant page prefetching (instantpage.js), security token verification, and contact form submission. Without these cookies, basic website features cannot function.

Performance & Analytical Cookies

We deploy Google Analytics 4 (GA4) to collect anonymous, aggregated information regarding how visitors find and navigate our website. These cookies record metrics such as pages viewed, session durations, device types, screen resolutions, and general geographic location (at a city level, without identifying individuals). This data allows us to optimize load times and refine our architectural guides.

Functionality & Interface Cookies

Functionality cookies enable enhanced features and personalized interactions, such as remembering your viewing preferences on image sliders, accordion expand/collapse states on FAQ sections, and video playback settings on client walkthrough reels.

Marketing & Retargeting Pixels

With your consent, we may utilize privacy-compliant conversion tracking tags (such as Meta Pixel and Google Ads tags). These tools help us assess the performance of our residential construction advertisements by measuring whether ad clicks lead to consultation enquiries or phone calls. They do not store directly personal information but operate by uniquely identifying your browser and internet device.

4. Third-Party Analytics & Advertising Services

Some cookies placed on our website are managed by trusted third-party service providers:

• Google Analytics & Tag Manager: Provided by Google LLC to measure website usage. Google stores data on secure servers in compliance with strict privacy safeguards. For more information, visit Google Privacy & Terms.
• Meta Pixel: Provided by Meta Platforms Inc. to evaluate marketing reach on Facebook and Instagram. Learn more at Meta Privacy Policy.
• External Fonts & Assets: We utilize Google Fonts and FontAwesome for optimized architectural typography and iconography.

5. Managing, Disabling & Deleting Cookies

You have full control over the cookies stored on your device and can modify your browser settings at any time to accept, block, or delete cookies:

Browser Settings Instructions

• Google Chrome: Settings $\rightarrow$ Privacy and Security $\rightarrow$ Cookies and other site data.
• Apple Safari: Preferences $\rightarrow$ Privacy $\rightarrow$ Manage Website Data / Block All Cookies.
• Mozilla Firefox: Settings $\rightarrow$ Privacy & Security $\rightarrow$ Enhanced Tracking Protection.
• Microsoft Edge: Settings $\rightarrow$ Cookies and site permissions $\rightarrow$ Manage and delete cookies.

To opt out of being tracked by Google Analytics across all websites globally, you may install the Google Analytics Opt-Out Browser Add-on.

6. Impact of Disabling Cookies

If you choose to block or delete all cookies through your browser, please be aware that certain features of trajcon.com.au may not display as intended. Specifically, interactive project sliders, instant page prefetching, contact form validation, and saved UI preferences may experience degraded performance.

7. Policy Revisions & Regulatory Changes

We may periodically update this Cookie Policy to reflect technical enhancements, new third-party integrations, or amendments to Australian privacy regulations. The updated version will be indicated by the "Last updated" date at the top of this document. Continued use of our website following any updates constitutes acceptance of the revised practices.

8. Contact Our Privacy & Data Team